Mom Cuddle – A Parenting Blog
Client
Projects Timeline
2018-2019
Services
Design, Development, Content Creation, Layout Ideation, Tools Ideation, SEO, Maintenance,
1
Client Background
2
Challenge Faced
- Complex Integration Requirements: Integrating multiple functionalities such as forums, calculators, and location-based services seamlessly within a custom WordPress theme.
- Bilingual Support: Ensuring the website supports both Hindi and English languages effectively, including content translation and user interface considerations.
- User Engagement: Developing features and tools that not only attract but also retain users through valuable and interactive content.
- Enhanced User Experience: Improve website usability and design to provide a seamless browsing experience for parents seeking information and support.
- Community Building: Implement a robust question-answer forum using BuddyPress to foster interaction and community engagement among parents.
- Location-Based Services: Integrate functionalities such as finding nearby doctors, pediatricians, and baby product retailers using Google Maps integration.
- Tools and Calculators: Provide interactive tools like ovulation calculator, pregnancy calculator, baby name suggestion tool, and formula milk finder.
- Content Diversity: Offer resources such as baby product reviews, free eBooks, and informative articles on parenting topics.
3
Solution Provided
Custom WordPress Theme Development:
- Collaborated with MomCuddle to design and develop a custom WordPress theme that reflects the brand identity and supports all desired functionalities.
- Implemented responsive design to ensure optimal user experience across devices and screen sizes.
BuddyPress Integration for Community Forum:
- Integrated BuddyPress to create a robust question-answer forum where parents can seek advice, share experiences, and connect with each other.
- Customized forum features to enhance user engagement, moderation, and content organization.
Location-Based Services with Google Maps:
- Integrated Google Maps API to provide location-based services such as finding nearby doctors, pediatricians, baby product retailers, and childcare services.
- Implemented interactive maps with search filters for enhanced user experience and convenience.
Interactive Tools and Calculators:
- Developed and integrated interactive tools including ovulation calculator, pregnancy calculator, baby name suggestion tool, and formula milk finder.
- Ensured accuracy, usability, and accessibility of these tools to cater to specific parenting needs.
Content Diversity and Resources:
- Curated and published baby product reviews, informative articles on parenting tips, and free eBooks to enrich user experience and provide valuable resources.
- Implemented categorization and tagging systems for easy navigation and content discovery.
Bilingual Support (Hindi and English):
- Implemented bilingual support across the website, allowing users to switch between Hindi and English seamlessly.
- Ensured all content, including articles, tools, and user interface elements, could be easily translated and maintained in both languages.
4
Results Achieved
Increased User Engagement:
The integration of community forums, interactive tools, and informative resources led to higher user engagement and prolonged session durations.
Improved User Satisfaction:
Positive feedback from users indicated satisfaction with the ease of finding information, using calculators, and interacting within the community.
Enhanced Accessibility:
The bilingual support contributed to a broader reach and improved accessibility for users comfortable in both Hindi and English languages.
Streamlined Functionality:
Integration of location-based services and tools like Google Maps and calculators streamlined the user journey from information gathering to practical application.
5
Future Recommendations
Mobile App Development:
Developing a mobile application to extend accessibility and convenience for users accessing resources on-the-go.
User-Generated Content:
Encouraging more user-generated content and community contributions to enrich the forum and expand knowledge sharing.
SEO and Marketing Strategies:
Implementing SEO best practices and targeted marketing strategies to attract more organic traffic and grow the user base.
6
Conclusions
